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Custom Branding Sessions: How Branding Helps Grow Your Business

Custom Branding Sessions: How Branding Helps Grow Your Business

I recently teamed up with Emily Yahn of Tangible Designs, for a presentation to the Vienna Business Association. The topic was “Don’t Improve Your Product – Improve Your Brand.”

Here are some quick headshot and branding points:

Did you know website visitors are 80% more likely to read content on your website if it is paired with an image?

And, 64% are more likely to remember what they read when there is an image that goes along with your content.


That’s why it’s important to have high quality professional photography


So, what makes a “good Headshot?”

Within moments a person seeing your headshot for the first time starts making some computations: Are you trustworthy? Are you likeable? Do you project status? Are you approachable?

Make your headshot say what you want to project to your ideal clients



How Head Position Affects Your Headshot

How Head Position Affects Your Headshot

Posted by / August 4, 2017 / Categories: Actors, Headshots, Portraits / 0 Comments

Clients always look at me like I’m a little crazy when I explain the best head position for their headshot – it takes a little practice – those who have had a session with me, always comment on the “be a turtle” phrase and “head forward, chin down” that it may seem like I say more than a few times.

It’s hard for me to explain from behind the camera how it so changes the look in camera. When I reviewed at my latest session with my affable young subject, Nathan, I saw the perfect demonstration of how this really changes the look of the image.

Now, Nathan is a young athlete –  a college football player, so maybe not the same situation as some of a certain age whose chin and neck are not in their prime shape. But he also has a football players broad neck. When he sits and smiles like he would for a snapshot or selfie (those used to selfies always seem to lean back in their pose – probably due to the phone always being held up and above them), his neck looks larger and his head looks smaller.

But when he does the “turtle,” the head and eyes become the focus of the shot. And that’s what we want to see!

Hope this helps explain things a little!