When this local realtor came to me with specific requirements for her new real estate agency, I was able to accommodate the specifics in my studio. I do love how agencies are realizing the importance of branding, and are promoting their agents’ personalities to their clients. In the competitive world of real estate, the connection and bond with the client is paramount and communicating that through branded photography that displays personality is the best way showcase it!
We started with the standard paramount lighted shots with plain background – these shots could be used as is or extracted for the marketing materials produced by the agency
After finishing with these standard shots, we went outside on a beautiful, sunny afternoon (who knew we would get a spring snowfall the next day) and took some shots in Jodi’s town and place of business. Jody was a good sport for letting me place her in alley ways and along the main street. As we talked I learned that many years ago, she worked in the retail business and as a model. I wasn’t surprised – the way she flashed that smile and knew how to give a slightly different angle and look in each succession of shots.